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Bank of Singapore Corporate Values

Disciplines

Graphic

Completed in

2013

Client

Bank of Singapore

We were engaged by Bank of Singapore to conceptualise a visual approach to promote their corporate values.
Bank of Singapore Corporate Values
Synopsis

We convinced Bank of Singapore that the best approach to instil core values among their staff is to cultivate them as daily habits — small acts practiced everyday with little effort that will eventually built into positive habitual behaviours.

To achieve this goal, we designed and applied these core values in the familiar public sign graphic language throughout the office spaces.

Mousepad adaptation
Bank of Singapore Corporate Values
Bank of Singapore Corporate Values