Work

Bank of Singapore Corporate Values

We were engaged by Bank of Singapore to conceptualise a series of collaterals to promote their corporate value.

Idea We convinced the bank that the best approach to instill core values is to cultivate them as daily habits — small acts practiced everyday with little effort, that will eventually built into habitual positive behaviours.

To achieve the goal, we repurposes the act of following common public instruction sign to about the core values instead. The values are designed in the familiar universal signage graphic visual. These signs are then made into physical signs and placed throughout the office space contextually. Staff are then consciously drawn to to get notice on these signs periodically, and be reminded of the values.