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<craig>

Disciplines

Branding
Graphic

Completed in

2013

Client

Craig Neo

Awarded

Gong Show 2013 (SG)
Bronze

Craig is a freelance programmer who focuses on cutting-edge web development. We conceived a unique identity for his eponymous studio.
<craig>
Synopsis

The chevrons are part of a standard HTML tag, a code element used to describe a web page, and often associates with web programmming.

We reappropriated the chevrons to create a new tag — <craig>, as the studio logo. The purpose and objective of this identity is then immediate, intuitive an easily remembered.

<craig>
Stationery
<craig>
<craig>
<craig>
<craig>
Source code branding

By placing the enclosing <craig> tags at the beginning and the end of a web page, which are ignored by common standard web browsers, the studio is able to leave a subtle identity mark in its projects for the curious.

<craig>