Craig is a freelance programmer who focuses on cutting-edge web development. We conceived a unique identity design for his eponymous studio.

Identity Idea The angle brackets or chevrons in the context of web development constitute a standard HTML tag for describing document markup of a web page.

We take advantage of these easily recognisable symbols and developed it as the idea of the identity — <craig> This simple association immediately draws connection of web development and programming proficiencies to the identity.

The entire identity system was also developed using Inconsolata, a popular monospaced font used by web programmers.

Actual Code <craig> identity is further strengthen by being able to use it in actual web page source code. Placing the identity tag at the beginning and end of a web page does not interfere with the page rendering in web browsers. This allows Craig to subtly stamp his branding in all the projects that he have worked on.