Esplanade Presents | da:ns festival 2016

Presented by The Esplanade, 'da:ns festival' is an annual festival celebration of dance art and performances. We were engaged to conceptualise a key visual design for this year festival, to serve as a template for adaptations by other design vendors.

Idea Eschewing the common presentation of using dancer bodies for dance events, we sought to suggest it by peripheral instead. From one of the Batsheva Dance Company performance, we digitally manipulated the shirts thrown up to resemble the title 'd a : n s'. The suspended letters in turn suggests a continual motion in viewers' mind.