Work

NUS DID Specialisation Course Platform

We were engaged to conceptualise and design collaterals for the new NUS Division of Industrial Design (DID) Specialisation Course Platform during the 2017 NUS Open House 2017 as part of their student recruitment effort.

Idea We devised a simple and eye-catching visual solution to differentiate each of the ten specialisation courses offered on the platform, where each visual identity of the courses is based on the length of their name layout set in bright neon colors.

The result is a cohesive visual system for the platform as a whole, while each course has its own unique colored silhouette.

Course leaflets Instead of conventional bound format, each course leaflets comes in a single large folded A1 size poster sheet. When fully revealed, the presentation of the course leaflets in editorial aesthetic entice the spectator to slow inspection and consumption.

When carried around by spectators, the colors, typography and size of the leaflets command attention on the Open House event floors. This in turn helps to promote awareness and curiosity for the platform.

Mobile Website The aesthetics of the visual identity are translated onto the platform microsite. This mobile-focused site facilitates course sign-up and support for prospective students during the Open House.