Paint with Panaplast
We were engaged to conceptualise a visual campaign to introduce the new collections in Panaplast Collection 2017/18.
The idea essentially grew out of the nature of the product itself, which in turn become the visual solution. By substituting the paint with Panaplast laminates in the settings, small detail such as visible thickness or surface textures on the 'paint' play on the viewer's observation and intuition by suggesting otherwise.
This visual awareness naturally opens up the viewer's mind on the possibilities of the new collections.