Paint with Panaplast

We were engaged to conceptualise a visual campaign to introduce the new collections in Panaplast Collection 2017/18.

Idea The idea of the visual campaign essentially grew out of the product itself. By substituting the paint with Panaplast laminates, we produced a series of surrealistic imagery. Observable details such as thickness or surface textures of the 'paint' play on the viewer's intuition to suggest otherwise.