Work

Panaplast Collection 2017/2018

To celebrate the launch of new collections for 2017 and upcoming 2018, we were engaged to refresh the Panaplast catalogues.

Art direction We conceptualised a visual campaign — 'Paint with Panaplast' to be used to introduce the new collections of laminate. Other aspects of the catalogue are carefully reconsidered as well.

New color scheme and covers are conceived. By adjusting the grid system to be more compact and efficient, we reduced the bulkiness of the files. This result in smaller and lighter catalogues to handle.