Work

SPRMRKT

We were engaged to rebrand SPRMRKT, a bistro that is part food, retail and art that emphasises on good food made from market-fresh and seasonal produce with its menu refreshed every 4-month.

Identity Design SPRMRKT is a disemvowelled word of 'SUPERMARKET'. The logo is redesigned with an emphasis on readability of the name. An underscore strategically placed as a visual aid to recognise the word seperation.

To rebuild SPRMRKT brand image, we reemphasise the focus on food as the primary brand communication. Existing collateral materials are rethinked. We designed new labels for existing prefab packaging with a strong focus on functionality.

Posters Eschewing the peripheral illustration approach in the old branding, we liven up the identity with set-up photography to celebrate the fresh seasonal ingredients used and the bistro's grounded approach to food quality.