Menu

SuperHuman

Disciplines

Branding
Graphic

Completed in

2018

Client

SuperHuman

Photography

Calvin Zhi

SuperHuman is a new startup on optimised nutritional designed meals and supplements using high-quality natural ingredients. We conceptualised and designed the branding framework, and packaging for its debut product — SuperMeal.
SuperHuman / SuperMeal
Synopsis

As a being exceeding the performance limit of human, we exploited this plastic meaning of a 'super human' by striking out the word human in the identity. This simple yet significant typographic juxtaposition reinforces the brand ethos in an intellectual and elegant way.

This system in turn formed the foundation of a flexible branding framework that allows SuperHuman to extend its brand narrative to any future products.

SuperHuman / SuperMeal
Business Card
SuperHuman / SuperMeal
SuperHuman / SuperMeal
SuperHuman / SuperMeal
Branding Guidelines
SuperHuman / SuperMeal
SuperMeal

The debut product of SuperHuman extending from the core branding framework.

SuperHuman / SuperMeal
SuperHuman / SuperMeal
SuperHuman / SuperMeal
SuperHuman / SuperMeal
SuperHuman / SuperMeal