Esplanade Presents | Super Japan
Presented by The Esplanades, 'Super Japan - Japanese Festival of Art' is a series of events celebrating of Japanese cultures, art and performances. We were engaged to conceptualise a key visual design for this year festival.
Design The brief poses the challenge of developing the key visual that 'based on anything but the obvious Japanese cultural elements'. Inspired by contemporary Japanese fashions, we conceptualised a series of geometric compositions of unconventional color palettes in motion and static form as the key visual identity. These composites juxtapose with each other in unexpected forms, creating an identity system that allude elements of contemporary Japanese visual culture.
Adaptation An adaptation of the key visual into large format display banners, by using the composite forms as visual information buckets.