A poster design for 'systems14' exhibition celebrating Braun Design principles, the first in Asia curated by Das Programm and produced in association with Braun.

Idea When we look into our own Asian roots we realised, in many aspects, the evolution of Chinese character logograms mirrors the systematic and rigorous form reduction approach in Braun Design. We sought to express this by deconstruct and rearrange systematically various Braun Design elements as typographic parts to produce ‘East ’ and ‘West 西’ in the Chinese characters.

The poster can also be seen as an allusion to the universality of Braun Design principles transcending cultural boundaries. Both characters are constructed from precisely 14 Braun interaction design elements, as our subtle nod to this edition title, systems14.