Tappp by Swissclear Global

Tappp is a new prepaid service for digital content consumption by Swissclear Global. We were commissioned to name and design an identity for the service.

Design At the core of the service are the three pillars of their business engagment - People, Places and Payment. We envision the use of the new service to be as simple as tapping a credit card. Thus we coined the name 'Tappp', with the three P correspond to the core pillars. From the name, we visualised the tactile physicality of "tapping" into a series of graphic shapes and repurposed them as brand mark.

Brand mark The brand mark is encouraged to be applied consistently to new services as they are added to Tappp, thus unifying the service with a common look and feel.