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Thian Huat Siang Joss Paper

Disciplines

Branding
Graphic

Completed in

2018

Client

Thian Huat Siang

'Thian Huat Siang' is a traditional joss paper retail shop that is being reinvented as a hybrid e-commerce and physical store. We elevate this decade-old business into the new era with a fresh look.
Thian Huat Siang Joss Paper
Synopsis

Honoring the tradition in Chinese rituals, religions and cultures, the logotype is typeset primarily in Chinese logograms with custom designed typeface resembles an upturned roof housing a Chinese temple. Additional brand elements are derived from colours, marks, and shapes found in traditional rituals.

Business card
Thian Huat Siang Joss Paper
Branding graphics
Thian Huat Siang Joss Paper
Thian Huat Siang Joss Paper
Thian Huat Siang Joss Paper