Menu

UNIQLO x Roots: Humidifier

Disciplines

Branding
Graphic
Exhibition
Product

Completed in

2017

Client

UNIQLO Singapore

Curator

BLACK Design

Exhibited in

SingaPlural 2017

Featured in

The U Press

Treading in between the fine lines of story-telling, branding, and product design, 'Humidifier' is conceived as a conceptual brand for SingaPlural 2017 festival based on the innovative clothing technology AIRism by UNIQLO.
Synopsis

AIRism, a fabric technology by UNIQLO, is known for their quick evaporation feature. We reimagined this feature as a humidifying process, and conceptualised an entirely new conceptual product brand called 'Humidifier' with UNIQLO Singapore.

Based on the standard laundry care symbols, a new pictogram is conceived for the 'humidifying' property that can only be found in AIRism fabric, and adopted as the brand identity for 'Humidifier'.

UNIQLO x Roots: Humidifier
UNIQLO x Roots: Humidifier
UNIQLO x Roots: Humidifier
UNIQLO x Roots: Humidifier
UNIQLO x Roots: Humidifier
UNIQLO x Roots: Humidifier
UNIQLO x Roots: Humidifier
Exhibition

The exhibition space is divided into branding, and product design story paths. The product story adopts a raw, work-in-progress presentation format on how the 'Humidifier' is conceptualised and turned into physical prototypes, with a few working units on display.

UNIQLO x Roots: Humidifier
UNIQLO x Roots: Humidifier
UNIQLO x Roots: Humidifier
UNIQLO x Roots: Humidifier
UNIQLO x Roots: Humidifier
UNIQLO x Roots: Humidifier
UNIQLO x Roots: Humidifier
UNIQLO x Roots: Humidifier
UNIQLO x Roots: Humidifier