Visual Thinking Lab
Art Outreach is a non-profit art education organisation that promotes visual literacy and art appreciations. Visual Thinking Lab (VTL) is a new outfit by Art Outreach, nested within the visual art prescint of Gillman Barracks. We were engaged to conceptualise a new identity for VTL.
Idea Visual Thinking Lab runs programmes with the goal to expose participants to art and visual literacy, and in turn encourage deeper appreciation. By gradually exposing the underneath structure of the visual identity, the identity suggests to the viewer to see beyond the surface.
Iconography & Map