A Tree With Too Many Branches
'A Tree With Too Many Branches', the first solo exhibition by artist Ang Song Nian, is a body of work exploring the perceptions of human-controlled natural landscapes and limit of possibilities. We were engaged to design the exhibition visual identity and collaterals.
The visual identity self-reflects the title of the exhibition, by simply extending extraneous strokes (or branches) from the logomark. The idea mimics the artist's statement — on how we perceive to have a sense of control on natural environment through man-made potted plants.