Bank of Singapore Corporate Values

Disciplines

Graphic

Completed in

2013

Client

Bank of Singapore

We were engaged by Bank of Singapore to conceptualise a new internal visual campaign to promote their corporate values.
Bank of Singapore Corporate Values
Synopsis

We convinced Bank of Singapore that the best approach to instil core values among their staff is to have these values cultivated as daily habits — through small acts practiced everyday with little effort that will eventually built into positive habitual behaviours.

To achieve this goal, we designed and applied these core values as public signs strategically throughout the office spaces. Rendered in graphic language that are familiar, they are being subtlely promoted as rules of engagements to be practiced and followed without second-thought.

Adaptation as mousepads
Bank of Singapore Corporate Values
Bank of Singapore Corporate Values
Bank of Singapore Corporate Values