<craig>

Disciplines

Branding
Graphic

Completed in

2013

Client

Craig Neo

Awarded

Gong Show 2013 (SG)
Bronze

Craig is a freelance programmer on cutting-edge web development. We conceived a unique identity for his eponymous studio.
<craig>
Synopsis

The chevrons are part of a standard HTML tag. It is a code element used to describe a web page and often associates with web programmming.

We reappropriated the chevrons to create a new tag — <craig>, as the studio's visual identity. This simple symbol reapproriation communicates the essence of the visual identity without the need to explain itself further.

<craig>
Stationery
<craig>
<craig>
<craig>
<craig>
Branding in source code

By placing the enclosing <craig> tags at the beginning and the end of a web page, which are ignored by common standard web browsers, the studio is able to leave a branding mark in its projects, hiding in plain sight for the curious.

<craig>