NUS DID Specialisation Course Platform

Disciplines

Branding
Graphic
Website

Completed in

2017

Client

National University of Singapore /
Division of Industrial Design

A visual identity and collateral design for the new NUS Division of Industrial Design (DID) Specialisation Course Platform introduced in the NUS Open House 2017.
NUS DID Specialisation Course Platform
Synopsis

To differentiate and devise a visual system that would easily identify the individual courses intuitively, each course has a visual mark shaped from their names and set in bold colour from a bright neon palette. The result is a cohesive visual language for the course platform. Each course has its own unique coloured silhouette to be remembered.

NUS DID Specialisation Course Platform
NUS DID Specialisation Course Platform
NUS DID Specialisation Course Platform
NUS DID Specialisation Course Platform
Course prospectus

Course prospectuses are single oversized folded A1 size sheet. The unconventional size captures curiosity and demand attention.

NUS DID Specialisation Course Platform
NUS DID Specialisation Course Platform
NUS DID Specialisation Course Platform
NUS DID Specialisation Course Platform
NUS DID Specialisation Course Platform
NUS DID Specialisation Course Platform
NUS DID Specialisation Course Platform
Website

A mobile-first website is developed to facilitate on-the-spot course sign-up, and to provide enquiry support for prospective students during the Open House event.