To differentiate and devise a visual system that would easily identify the individual courses intuitively, each course has a visual mark shaped from their names and set in bold colour from a bright neon palette. The result is a cohesive visual language for the course platform. Each course has its own unique coloured silhouette to be remembered.
Course prospectuses are single oversized folded A1 size sheet. The unconventional size captures curiosity and demand attention.
A mobile-first website is developed to facilitate on-the-spot course sign-up, and to provide enquiry support for prospective students during the Open House event.