We are an independent branding & creative design studio based in Singapore.
Pinwheel Jewels is an online multi-label fashion jewellery retailer based in Singapore. We rebranded it with a fresh new visual direction that lends an authenticity to the brand identity.
Making use of the symmetrical geometry quality in a pinwheel, the visual identity is fashioned after the faceted surface patterns found in gem cutting. The distinctive visual mark communicates intuitively what the brand represents.