Pinwheel Jewels

Disciplines

Branding

Completed in

2014

Client

Pinwheel Jewels

Pinwheel Jewels is an online multi-label fashion jewellery retailer based in Singapore. We rebranded it with a fresh new visual direction that lends an authenticity to the brand identity.
Pinwheel Jewels
Synopsis

Making use of the symmetrical geometry quality in a pinwheel, the visual identity is fashioned after the faceted surface patterns found in gem cutting. The distinctive visual mark communicates intuitively what the brand represents.

Branding guidelines
Pinwheel Jewels
Pinwheel Jewels
Pinwheel Jewels
Pinwheel Jewels