Menu

South Central Community

Disciplines

Branding
Graphic

Completed in

2014

Client

South Central Community Family Service Centre (SCCFSC)

Family service centres in Singapore are based in community to provide social and family development to the neighbourhoods. With new management taking over, we assisted the formally Bukit Ho Swee Family Service Centre to rebrand as 'South Central Community'.
South Central Community
Synopsis

A new silhouette, resembling a home shaped by two hands coming together, forms the new identity. This 'home' symbol encapsulates the tenet of South Central Community; a place where givers and receivers irregardless of social status, race, and gender come together as a community to provide support to those who are in need.

South Central Community
Branding guidelines
South Central Community
South Central Community