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The Way We Were

Disciplines

Branding
Graphic
Exhibition

Completed in

2015

Client

MessyMsxi
Ai Wei Lua

'The Way We Were' is an art initiative by MessyMsxi and Ai Wei Lua, based on the themes of Kampong (village) and Trade of the 60s. This initiative is part of Singapore Memory Project. We were engaged to design the project identity, collaterals and exhibition design.
The Way We Were
Synopsis

The project harkens back to the past and simpler lifestyles in Singapore during the 60s. As a visual statement, the logotype is deliberately right-aligned, and to be read in backward-flow style. This suggest the notion of looking backward in time. Neon pink is used as a bold color to juxtapose with the illustrations with a hint of contemporary sophistication.

The Way We Were
The Way We Were
Packaging
The Way We Were
The Way We Were
The Way We Were
The Way We Were
Merchandise visuals
The Way We Were
The Way We Were
The Way We Were
The Way We Were
The Way We Were
The Way We Were
Exhibition design
The Way We Were
The Way We Were
The Way We Were
The Way We Were
The Way We Were
The Way We Were
The Way We Were
The Way We Were