AIRism, a fabric technology by UNIQLO, is known for their quick evaporation feature. We reimagined this feature as a humidifying process, and conceptualised an entirely new conceptual product brand called 'Humidifier' with UNIQLO Singapore.
Based on the standard laundry care symbols, a new pictogram is conceived for the 'humidifying' property that can only be found in AIRism fabric, and adopted as the brand identity for 'Humidifier'.
The exhibition space is divided into branding, and product design story paths. The product story adopts a raw, work-in-progress presentation format on how the 'Humidifier' is conceptualised and turned into physical prototypes, with a few working units on display.