Art Outreach is a non-profit art education organisation that promotes visual literacy and art appreciations. Visual Thinking Lab (VTL) is a new outfit by Art Outreach, nested within the visual art prescint of Gillman Barracks. We were engaged to conceptualise a new identity for VTL.
Visual Thinking Lab runs programmes with the goal to expose participants to, and to encourage deeper appreciation for art and visual literacy. By gradually exposing the underneath structures of the logo, the identity suggests to the viewer to see beyond the surface.