Art Outreach is a non-profit art education organisation that promotes visual literacy and art appreciations. Visual Thinking Lab (VTL) is a new outfit by Art Outreach, nested within the visual art prescint of Gillman Barracks. We were engaged to conceptualise a new identity for VTL.
Visual Thinking Lab runs programmes expose participants to art and visual literacy, and encourage deeper appreciation for them. By gradually exposing the underneath structures of the logomark, the visual identity suggests to the viewer to see beyond the surface.