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Visualmind

Disciplines

Branding
Graphic

Completed in

2010

Client

Visualmind

Featured in

Asia-Pacific Design No.8

Visualmind is a commercial and food photography studio based in Singapore. We were engaged to rebrand its identity.
Visualmind
Synopsis

We define the new identity with a visual series of well-known figures in the field of art and design to express the studio's motto conceptually — "What's on your mind?". The white circle, a graphic form distilled from the light meterting tool used by photographer, served as the metaphor for the 'reading' act.

Visualmind
Business card
Visualmind
Visualmind