BASF Haptex®
Boxset design for BASF Haptex® serving as a sales toolkit to showcase the latest synthetic leather and its versatile applications.
The toolkit box is fully wrapped in Haptex®, offering a tactile experience that invites users to engage directly with the material. Inside, curated samples highlight the innovative uses of the synthetic leather across industries such as furniture, fashion, footwear, and automotive. A deliberate and systematic approach to typography, color, and layout creates a modern, clear, and cohesive visual language that supports the product’s cutting-edge identity.