Work Studio News Contact

Roots is a design consultancy driven by ideas.

At the heart of our practice lies a belief in the power of design and honest communication—shaped by an unwavering commitment to thoughtful creativity, craft, and the pursuit of what is essential and true.

About us →

Recent & Noteworthy

SG Bicentennial

Singapore Bicentennial

Branding identity for Singapore's national bicentennial commorative campaign.
A Day To Wake Up To

A Day To Wake Up To / 我們一起醒來的那一天

Publication design for a writer-artist's collection of artworks and essays inspired by MacRitchie Nature Reserve.
Nanyang Porcelain

Nanyang Porcelain

Visual identity for a new collaborative porcelain label by Supermama.
COCOLOCO

COCOLOCO

Brand identity and packaging design for Singapore's first raw, unprocessed coconut water brand.
HUNGRY DESIGN

HUNGRY DESIGN

Visual identity and exhibition graphics for Topawards Asia's showcase of over 100 outstanding food and beverage packaging designs.

ARCO

Brand identity for an IT service provider redefining bespoke solutions through refurbishment approach.

Upcoming

FLOUR

FLOUR

Brand identity for a floral and spatial experiential design studio.

Grafunkt

Grafunkt

Brand identity for a prominent design-centric lifestyle brand in Singapore.

Lee Wee & Brothers

Lee Wee & Brothers

Brand identity for a renowned Singaporean food brand known for traditional handmade Otah.

From national campaign identity to brands at every stage of their journey, every commission we take on receives the same depth of thinking and intent. The scale varies, the attention does not.

Let’s talk →