COCOLOCO Tetra Pak
Art direction and packaging design for COCOLOCO's pure coconut water, now available in a new 1-liter Tetra Pak format.
The Tetra Pak design is simple yet striking, intentionally devoid of imagery elements and illustrative embellishment. Instead, the packaging design is defined by the typographic aesthetic of the master brand, maintaining consistency with the brand's established identity in its bottle version. This approach continues to reflect the purity and essence of the COCOLOCO brand.
