The branding system adopts a minimalist and restrained approach, prioritising the product's inherent qualities over graphic embellishment.

The packaging strategy intentionally retains a transparent bottle, free from excessive labeling, to showcase the natural transformation of the coconut water as it gradually turns pink. This color change occurs due to the presence of natural enzymes, a characteristic exclusive to unprocessed coconut water. By integrating this unique attribute into the branding and design strategy, COCOLOCO effectively reinforces its commitment to freshness and authenticity.