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BASF Haptex

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Brand identity development for an enrichment center specialising in leadership programs aimed at fostering social skills among high-ability children.

Client

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Disciplines

Branding & identity Graphic design

The visual identity is designed to reflect the essence of the brand name while capturing the dynamic social interactions and engaging environment of the center's programs. Through strategic typographic treatment and spatial positioning, the design conveys a sense of movement and interaction, symbolising the lively exchanges within the classes. This approach results in a distinctive aesthetic that differentiates the center's brand within its field.

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