The identity draws inspiration from the structural dielines of packaging—translating flat, two-dimensional templates into a bold visual system of symmetrical and asymmetrical graphic forms. This visual language extends beyond print into the spatial design of the exhibition, creating a cohesive and immersive environment that mirrors the innovation and creativity of the works on display.
The exhibition pamphlet is designed as a foldable paper box, echoing the essence of packaging. When unfolded, it transforms into a double-sided poster / phamphlet, merging form and function while reinforcing the thematic narrative of the show.
