John Mead Dance Company

Disciplines

Branding
Graphic
Website

Completed in

2014

Client

John Mead Dance Company

Awarded

Tokyo TDC Annual Awards 2016 (JP)
Selected In-Book

Golden Pin Design Awards 2015 (TW)
Design Mark

Gong Show 2014 (SG)
Bronze

Featured in

Asia-Pacific Design No.11

John Mead Dance Company (JMDC) is known for its acclaimed dance performances. Formerly known as MI Arts, we refreshed JMDC with a new brand visual language that is bold, forward-thinking and authentic.
John Mead Dance Company
Synopsis

At the core of JMDC is the 'dance company' — a synergistic cast of creative dancers. With this insight, we created an expressive visual identity system — with the alphabets from the logomark in perpetual choreographed motion that evoke the delightful sensation of a company of dancers. The visual identity changes its logomark layout everytime it is applied, thereby communicating a fresh creative aspect of the company.

John Mead Dance Company
Stationery
John Mead Dance Company
John Mead Dance Company
John Mead Dance Company
John Mead Dance Company
John Mead Dance Company
Poster
John Mead Dance Company
Website