As a being exceeding the performance limit of human, we exploited this plastic meaning of a 'super human' by striking out the word
human in the identity. This simple yet significant typographic juxtaposition reinforces the brand ethos in an intellectual and elegant way.
This system in turn formed the foundation of a flexible branding framework that allows Super
Human to extend its brand narrative to any future products.
The debut product of Super
Human extending from the core branding framework.