Sustenir's Superfood Smoothies
Art direction and packaging label design for the new superfood smoothies by Sustenir with its unique blends of kale and fresh organic ingredients.
The challenge of the label design is to work with the limited visual estate of the bottles. We opt to sculpt the raw ingredients into tall vertical organic sculptures, maximising the freshness aspect on the front. This creates a unique visual look for the bottles, with each label's unique sculptures revealing the smoothie's recipe.