Singapore Youth Festival (SYF) 2018 Masterclass
Visual identity and class materials designed for a series of masterclasses conducted by Roots, focused on logo design principles for the finalists of the Singapore Youth Festival (SYF) 2018 logo competition. Commissioned by the Ministry of Education, Singapore.
A key element of the identity is the capitalised Y in Youth, symbolising the potential for both personal and creative growth. This typographic gesture reflects the transformative journey of the participants as they deepen their understanding of design fundamentals and develop their own visual language through the masterclass experience.
