Inspired by Braun’s core principles of simplicity, harmony, symmetry, balance, and order, the poster reinterprets elements of Braun’s design language as logographic representations of the Chinese characters 東 (East) and 西 (West).

Combined, these characters form 東西, meaning “thing”—a poetic nod to the essence of Braun’s well-crafted, functional products and their enduring relevance across cultures.