Thian Huat Siang Joss Paper
'Thian Huat Siang' is a traditional joss paper shop reinventing itself for a more contemporary identity. We refresh the brand with a new bespoked logotype, and a visual language that are inspired from the Chinese ritual culture.
The logotype is a amalgamation of Chinese character logograms custom designed to resemble the achitectural style of a Chinese temple roof. The refresh introduces a new set of modern brand visual elements interpreted from colours, symbols and shapes found in traditional Chinese rituals.