Thian Huat Siang Joss Paper

Disciplines

Branding
Graphic

Completed in

2018

Client

Thian Huat Siang

'Thian Huat Siang' is a traditional joss paper shop reinventing itself for a more contemporary identity. We refresh the brand with a new bespoked logotype, and a visual language that are inspired from the Chinese ritual culture.
Thian Huat Siang Joss Paper
Synopsis

The logotype is a amalgamation of Chinese character logograms custom designed to resemble the achitectural style of a Chinese temple roof. The refresh introduces a new set of modern brand visual elements interpreted from colours, symbols and shapes found in traditional Chinese rituals.

Business card
Thian Huat Siang Joss Paper
Branding graphics
Thian Huat Siang Joss Paper
Thian Huat Siang Joss Paper
Thian Huat Siang Joss Paper